The class begins with a thorough introduction to the history of American whiskey from pre-Revolutionary War to Prohibition, how to read a bourbon bottle label, and about the big eight producer distillers. The second portion of the talk teaches you everything you need to know about modern bourbon marketing.
Matthew Landan is a jack-of-all-trades, working as everything from a translator for Telecom Italia Lab to a journalist for Italy Daily and Dow Jones Newswires to a Cracker Jack vendor at the world famous Wrigley Field. A world traveller, Landan finally planted his feet in the rustic and culture-rich Louisville, Ky. He launched his first business, Derby City Espresso, specializing in artisan third wave espresso drinks and craft beer on April Fool’s Day 2007. But this is bourbon county, and Landan became entranced by the culture. He opened Haymarket Whiskey Bar in 2012 – a unique bourbon bar boasting nearly 200 unique bourbons, over 100 bourbons, and great beer and spirits. In 2015 he plans to open Louisville’s first ever and only 24-hour Chicago-style kosher deli.
This event is free (no reservations required).
Proud member of The Urban Bourbon Trail Named one of the 21 best whiskey bars in America by Thrillist Named one of 10 whiskey bars for beginners by Whiskey Advocate Named one of the top 55 bourbon bars in America by Bourbon ReviewLinks: Http://haymarketwhiskeybar.com Http://twitter.com/